Advertising Banners and Flags Expert
Worksheet for Ordering a Sign Supply
You need to address certain questions before you file a contract of sign supply for your business. In order to answer these questions, a competent and reliable sign supply company in your local area can be very helpful.
Some of these questions are following:
1. Who are your target customers?
Usually the people living in your business area, are your potential customers. Most of the customers belong to the area within a mile of your office/shop location.
2. How do you get info about target customers?
As your start your business, plotting a dot map of your customers can be very significant for your trade. You can do this by marking the addresses of those who come to your shop for purchase or even window shopping. Within a short span of time, you can get a clear picture of the areas you are attracting the customers. This further helps you to decide the type of sign according to the nature of people residing in that particular area. Whether people reach your shop by walking or through a transport, can affect the type of sign you need for your business. Knowing the number of new people moving to your region each year is helpful for a potential market of your business. This kind of figures can be found from a chamber of commerce.
3. What is the effective way to communicate with the customers?
In order to communicate with your customers effectively, signs you have chosen must be visible and readable. After some time, signs can lose the charm and become less attractive for the customers. So it is a good idea to make minor changes in design to keep attracting the customers. In order to maintain customers’ interests, you can use rotating parts and time devises in a commercial note. Other thing is the size of the sign. A sign must be large enough that it is easily readable from a distance.
4. What kind of message you want to convey?
It is important to decide a message which is unique and simple. You need to focus on the keywords. Try to choose two-three main keywords which simply describe your business. Also try to make your message as brief as possible. Long messages and strange words may not attract the people.
5. What image are you trying to show?
Design of your sign says a lot about your business, therefore design plays an important role in promotion of your service. When it comes to designing a sign, you need to make two main considerations: physical design and graphic design. Physical designing include size, material and installation while graphic design is characterized by layout of the message, colors, lettering, shape symbolism, harmony, and daytime versus nighttime lighting conditions.
In order to address these issues with more proficiency, you must discus these things with the company you have contracted for sign supply.